
Upload your existing web pages, PDFs, SOPs, FAQs, and booking rules. SFS absorbs your offer, tone, and brand voice so the AI sounds like you, not a script.

We custom-train your AI receptionist on your process. You’ll jump on test calls, review replies, and tweak tone until it feels natural and on-brand. Nothing goes live until you sign off.

Your AI receptionist switches on, answering calls, booking jobs, and logging every interaction. We monitor early calls, fine-tune responses in the background so it keeps getting sharper over time.
You get your own AI voice receptionist and AI chatbot for your website and social media - fully trained and customised to your business. It answers customer enquiries, handles FAQs, books, reschedules and cancels appointments, and syncs everything directly with your calendar.
The AI sounds natural, warm, and professional, so most people don’t even know they’re talking to AI. But if you prefer transparency, it can introduce itself as your digital receptionist right at the start. What we’ve found is that most people don't really care about who answers the phone, they just care about getting help and having their questions answered quickly.
Not at all. We match the voice, tone, and personality to your brand and tone of voice - whether that’s professional, casual, or luxury. It listens, responds, and confirms details like a real person.
Yes, our AI can integrate with various CRM systems. This integration allows for seamless data exchange, synchronisation of customer information, and automated updates to your existing systems, ensuring a smooth workflow and integration.
We don't sell plug-and-play bots - we build every bot from scratch, so it is completely tailored to your business and your preferences.
Yes, our AI systems uses machine learning capabilities, allowing them to learn and improve over time. They can analyse interactions, identify patterns, and adapt their responses based on user feedback and data. This continual learning helps enhance the AI's accuracy, efficiency, and ability to handle customer inquiries effectively.
During onboarding, we custom-train the AI on your services, booking rules, and FAQs. It only confirms what you approve. Plus, we continually audit calls and fine-tune the AI so it keeps getting sharper over time.
What’s colder: being left on hold, or being answered instantly? Customers care about being looked after quickly. That’s what feels personal & professional.
To a degree, it could, but only if you want it to. For sole traders or small businesses, it can completely replace the need for a receptionist. For bigger teams, most clients use it to support staff - the AI handles calls and messages so your people can focus on customers in front of them..
We build every single bot from scratch, completely tailored to your business. For this, there is a one-time set-up fee of $497. The ongoing costs of running the voice agent and chat bot is just $1250/ month with the option to upgrade to an annual subscription and get 2 x months for free.
No, it’s 100% done-for-you. You just do a quick onboarding session where we learn your business. From there, we handle the setup, quality control, and ongoing call audits. You don’t manage anything; it just runs in the background.
The AI handles routine calls and messages, but if something’s too complex, or if the customer asks for a human, it instantly diverts to you or your team. Nothing slips through the cracks.
All data is encrypted, stored on secure servers, and only accessed by our team for setup and support. We never sell or share your information; it’s kept private and protected at all times.
We don’t want unhappy clients. If you’re not satisfied with the AI in the first 30 days, we’ll refund you the service fee - no questions asked.
Not all all! You can easily cancel at any time.